Wednesday, November 25th, 2020
We are told content is king. To write awe inspiring ground shaking articles that glues eyeballs to computer screen, which is the crown jewel. Once a visitor arrives at your site, you have approximately 5 seconds or less to captivate their interest. To keep them continuing to read your information. Tick-Tock.
Think of all the articles you’ve personally read yourself recently, the videos you’ve watched, or the editorials and speeches you’ve heard. How interested were you’
That initial exposure, the first few captivating words determines whether they want to spend more time viewing, listening, or reading your site.
They’re time is valuable, the mind has an extremely short attention span that’s shortened further by the blunt Internet. The competition is fierce out there to grasp their attention.
What you’re expecting is that everyone who stumbles on your blog, would hopefully invest their valuable free time to engage in what you provide.
The Art Of Creating Grasping Content
You need to create provocative content in a mass medium such as the Internet, where the topics are usually repetitive, poorly written and dry, and involves titles which are completely bland and pointless.
So it’s important the title and leading line stings. It needs to explain what the reader should expect. Then you need to deliver.
You need to attract and flirt on the edge of sensationalism, while not poking your readers in the eye or giving them false hope.
You need to instantly challenge, amuse and embrace your audience like a fined tuned juggling act, while not being overly boastful or annoying.
The homepage of your site should be inviting enough so that it’s memorable, worthy of a bookmark, and be controversial enough so they’ll tell their friends or colleagues…
“Hey, you really need to visit this site.”
So the method is to be as outstanding as possible, while skirting on the edge of controversy by stirring emotion.
8 Ways On How To Provide Scintillating Content That Sizzles
1.) – Begin by researching and reading relevant publications and books yourself, and then capsulize the content by summarizing your readers with your ideas or with a review.
2.) – Brainstorm for topic relevancy with others by discussing whatever is currently trending. Engage together with a team of your most trusted advisers. Having a mastermind group is an excellent way of improving your ideas as well as improving creativity.
3.) – Continuously invest in your own self development. There is a well known Japanese proverb that states: “I will eventually master something…” then the creativity will follow.
4.) – Always question all the basic assumptions. This applies to your own, as well as the assumptions of your most trusted advisers and clients. What you’ll do is gain completely new insights for any solution.
5.) – Make sure you take a contrarians point of view on everything when discussing a concept, it’s pros and cons. For instance, you don’t always necessarily need to agree with your clients on all issues. What you need is to question their basic premises and views, this in order to improve their business, from a different point of view.
6.) – Create a story that your readers can relate to. Use stories to convey a particular concept or message, forcing them to develop ideas which makes it a lot more effective.
7.) – Interview, speak to those who intrigues you. This is an excellent way of getting new ideas, learning new things, and leveraging effective marketing methods while developing new content for your site, based on the person you’ve just interviewed.
8.) – Social network by joining all the effectively useful smart online communities, such as Facebook Groups. What you’ll instantly gain is knowledge of what’s being discussed by your peers, allowing you to lend help to others.
The Elemental Construction Of A Site
This is based on reviews of hundreds of thousands of websites and blogs. Researchers have come to the conclusion that for a site to be successful in the digital world, there are a few key elements that needs to be met.
The Design Of The Site
The design of the site needs to be professionally tailored to appealing aesthetics, be attractive as well as engaging, while making it easy to navigate around to immediately gain the visitors attention, as well as captivating their interest.
Make sure you also properly manage the images and photos which appear on the site, which includes the theme, size, and placement of the photos. Also wisely select personalized photos of yourself, your staff, or your clients along with testimonials, etc.
The Use Of Daring Content
The content on your site including the headline, needs to focus directly on your visitors interests, such as immediately addressing what’s in it for them. How can you improve the readers state of life or business, by they reading your article.
To accomplish this, strong unique content needs to be developed then introduced in the form of solutions based on products or services, as well as offering intellectual property which is constantly evolving and updated.
Strategically Using Tactics
Know and determine what the brand of your business will be. How it should be positioned online, and which components are used to make the business or site a success.
Decide how you should be structuring your site to reach out and communicate with your readers.
Know how they will purchase your products, or how they’ll read your content, subscribe to your newsletters, or which outlet they’ll use to communicate back to you.
Combining The Best Strategies
If your blog doesn’t have this flow, the effectiveness of your site will be greatly diminished.
For instance, a blog that’s designed well with excellent content, but doesn’t have a defined strategy is like driving a car without a map.
You’ll then wonder why they’re not reaching the intended desired destination where you want them to go.
If you offer great content on your site along with an effective strategy, but your site loads too slow or you have poor Web design and navigation, you’ll immediately chase your visitors away.
Every online Internet user is now extremely sophisticated, and if you don’t comply, they’ll leave your blog quicker than when they landed on your site.
Become An Authority
Focus on all of your strengths, that will add to your credibility.
If you feel that leadership is your strong point, then focus on that.
Use services such as Google Alerts, which will tell you how you and your industry is being perceived, as well as detected.
If your sole aim is to project issues which are only peripheral, then you need to alter what you’re emphasizing.