Friday, January 27th, 2023
Writing technical product reviews that convert, which voluntarily forces the reader to take some type of action, is considered the core of what the blogging purpose is all about, when a review is great. Writing a sparking review is the ability and the art, of expressing an unbiased opinion, our experiences and the grading of a certain product.
On a daily basis, there are hundreds of thousands of product reviews that are written on blogs, journals, and on social media. This on every conceivable topic, product or service.
On a product that’s in demand, hundreds of reviews, glorified opinions are written, bombarded, judged and absorbed by the reader. What many will do, is even make their final buying decision based on the best ones, which rewards the affiliate marketer.
The goal, when a blogger writes a review post, is to describe their point of view, their personal experience to the reader, this on a peer-to-peer basis, regarding the product.
So the question remains, how can you differentiate a review that’s read by just a handful of people, from those reviews that are read by thousands.
These are the winning reviews at times, where it can often rank higher than the original manufacturer?s own product page.
Know The Product Inside Out
The difference between writing a product review that’s average, and writing an outstanding one that kicks butt, comes down to demonstrating your in-depth knowledge of the product.
What becomes obvious, is a concise product review that’s written by someone, who has experienced and understands the product inside out.
What is does is organically attracts more attention than a fluff review, that’s written by someone who just skims the product.
If you know the product, then show off that knowledge. If you don?t, then you need to learn, understand, study it precisely!
Once someone searches for a review on the Internet right before they buy, what they’re looking for are certain facts of the product.
At this point, they most likely know what the product is all about, so what they need are some details or specific questions that they have, that needs to be answered.
What they’re not looking for or care about, are short pushy “buy me now I’m great” blurbs and banners, or those ?Four out of Five Stars!? ratings tossed in.
If they’re looking for that, then they would just check the ratings on the online retailer’s product site.
When real buyers are looking for a product review, they?re searching for unbiased feedback, from an obvious knowledgeable expert who’s used that product, or is in that field.
The most effective product review sites for any niche, are those that are written by authority figures, who demonstrates they know the product inside out, every little nuance about it.
While those short “I just opened the box” type of video reviews do have their place, they’ll rarely end up on the first page of the search engines.
Write Like You’re New To The Product
If you review plenty of products often, then what you can easily get trapped into is the mindset of thinking that your readers, already know exactly what you’re writing about.
Since this happens to most seasoned review writers, what you need is to step back and look at who your completely unaware, target reader is.
Also think that it?s not your regular readers, but anyone and everyone who happens to be searching on the Internet, looking for information regarding a specific product review, and stumbles on yours. In some cases, they have no idea that the product even existed.
If I was looking for a WordPress hosting site right now for instance, I would begin searching from scratch, to find out all of the standard features, and what some benefits are.
From that viewpoint, always make sure that you introduce functionality within a product or service, as if the person didn’t know that it even existed.
The benefit of doing so, is you need to completely explain that area of functionality from the start, while also educating the reader to something that’s completely new to them.
Readers who find a blog post where they can learn something, will most likely stick around. If they don’t learn anything new, they’ll most likely click away elsewhere, and rarely come back.
From The Jagged Viewpoint Of A Longtime Reader
In addition to writing product reviews to someone who’s completely new, it’s also important to accommodate those long-time readers, by providing new useful or educational information, that they didn’t previously know.
You can do so in a variety of ways. The easiest is by writing about evolution, improvements on the previous features, this from one version of the product to a newer or similar version.
By doing so, what you’re showing is that you not only understand the product inside out, but you also understand the previous products within the same genre or niche.
What longtime readers will often do, is come back to your site to fix their new hurt, their most recent woeful issues.
These “issues” are also generally something that has caused them varying degrees of annoyance, for a period of time.
It’s also usually the one and only thing that they?re hoping to read, as it needs to be fixed or solved immediately.
By covering the key solutions of all the previous generations of the product, you?re no longer just another reviewer, but instead someone who truly understands the product that you?re reviewing.
In short, know the pains and the hurts that the reader is facing, and how the product you’re reviewing addresses it.
Avoid Using “Stock” PR Marketing Material
There is no faster way to scare off readers, than to just regurgitate the canned PR material from a product manufactures brochure or website.
Not only can the average reader detect this duplicate content, but the search engines can as well.
What people will immediately do, is lose interest once anything appears like PR text or PR images. So always appear realistic and natural.
Use images the readers think are real and genuine, which shows off or describes how the product works in the real world.
The Key To Technical Reviews Is Creating A Story
When writing your review, learn to trap your thoughts, flash freeze them, encapsulate the ideas by writing them into words, that forms concise sentences.
If you don’t share your bottled musings, your personal disgust or joy with others, then it shows. The entire review feels scripted.
There’s solid evidence, that proves how a set of choice words, that’s compiled into a story format, inspires, engages those who happens to stumble upon your review.
So toss around some ideas. Then sculpt these questions into text once performing your research, this by doing due diligence, getting the facts right. You analyze, digest the format, then craft out the story line.
We humans evolve, progress into better humans, by transferring the written word from one mind to another.
What each of these words does once they’re in concert with one other, is helps in creating new thoughts.
It’s a gift that’s comprehended by others. It comes down to a simple methodology, a way of influencing and provoking ideas, this to transform the review into motivation.
Be Direct And Right To The Point
Some technical writers who creates review content, will waste their time by over analyzing, doing excess unnecessary research.
Thinking that they need to search for and uncover everything that’s ever been disclosed, regarding a particular product or service. Instead, compose it in capsule form.
The purpose of writing a compelling introduction, is to develop your hypotheses.
Begin by stating your case, on how and why Point “A,” a hurt or dilemma, can be solved by Point “B” the solution.
Never waste your time or bore the reader, by disclosing every discovery of your research, or every little detail on what’s ever been discovered regarding Points A and B.
Instead, state what the purpose of your study is, and do it early. Do so preferably at or near the end of the first paragraph.
Then remain focused and on the topic throughout, by stating a case for your interpretation.
There’s no need to review each and every discovery and conclusion, on what’s been already previously written by others in the past, regarding Points A and B.
Yet Tell The Entire Story
What some believe, is that just skimming the story is more effective. That being instant is the better solution.
The fewer words that are used, by constructing more concise sentences and citations, the less examples that are described, the better. That brief and prompt is preferred.
But then you ask, what’s more important. Skimping on content by being brief, or providing enough information for the reader, so they’ll understand why they should care.
Nuance Always Rules
What journalists and Twitter wants, are quick concise rapid fire simple stories, ones that are short and sweet. To get to the point, and get it over and done with quick.
But the world that we live in is extremely complicated. So there’s a thirst for describing its complexity in detail, as accurately as possible.
Usually, injecting positive emotions are usually better and healthier. But at times it can lead to sub-optimal outcomes.
What’s recommended, is learning how to serve complexity, and then curtly simplifying it, this because what’s always needed is both sides of the review. The pros and the cons.
Always Use Present Tense
What education does is instructs us to write in the third person. This is also supposedly, what the technical writers and the manufacturers recommend.
What using a secondary voice does, is it makes the review appear to be more objective. What doing so does, is makes the writer’s knowledge appear more rational.
This is the reason why they teach this in creative writing class. Some claim however, that this format needs to be reconsidered.
Instead, it’s thought that it’s better to connect with the reader first, and then provide the technical information second, this in the present tense.
This by writing about your adventures, this by inserting yourself into the story.
If a reviewer hasn’t mastered their writing, they’ll just outline their knowledge of the information. What technical writing should provide instead, is a compelling story.
The Use Of Adjectives And Adverbs
Being precise is always recommended, when it comes to all forms of communication. This if you’re arguing with someone, when writing a book, or giving a speech to a massive audience.
You also need to use common appropriate language, this to preserve the story line narrative, to connect to the human psyche, as not all points are equal.
What using adjectives and adverbs does, is helps in stringing the reader along.
The Attention Span Of The Reader
What readers will pay attention to, are the main keywords used, and not likely to recount the remaining substance of the article.
If you’re wanting to captivate the reader, then tell a concise coherent awe inspiring story. Remain focused, be low key, use a variety of trigger keywords and never shout.
Let Them Know What’s Novel And Important
Never assume that the reader understands or knows the significance of your discovery.
This before or after what you’ve previously reviewed in the past, this especially if it’s on a similar topic, this because they’re not as invested in it as you are.
How is what you’ve recently reviewed on a product, different from what you’ve reviewed in the past. Give concise explanation, results, answers, with references to the prior work if necessary.
Be Bold Get Your Word Out
There’s always that fine dividing line. There are some technical review writers, who are just terrified of marketing their writing.
They’re afraid of disclosing, promoting their knowledge or discovery. They will often chastise others, who writes technical papers, that connects with the general audience.
They despise social media as a medium, when it comes to sharing technical product reviews, that requires meaningful dialogue with those who are not in their peer group.
What they would rather do instead, is write journal articles or express themselves in private forums. Recite their previous work by speaking at seminars directly, provided it’s their associates.
The Right To Promote
To write a provocative technical product review, this by selling and promoting yourself regarding your experiences, is just human nature.
Never forget that the readers out there, are first and foremost humans with emotions, who hurts, cries, who experiences self-doubt and has low self-esteem issues.
What they want is to be adored, pampered and recognized like anyone else. They need to embrace that this is your life scripted to theirs, revealed in your reviews.
Writing The Perfect Technical Review
Involve the reader. Show them that you’re human. Then align what you went through, your experiences, and what they the reader can expect to go through themselves, once they buy the product
You can do so by writing a story so they will emotionally connect with you. Then circle back to the product, and connect how it can help relieve them.
Always discuss both the pros and the cons, as nothing in this world is perfect, this when reviewing any product or service.
What you’re then creating is a bridge between your reader and the company, the product, while creating a funnel, for future feedback back to them, or from them.
All that people want are answers. A good review discloses the ?why? o, an issue, while providing realistic answers on how their worry can be solved.
Even if their particular issue can?t be fixed immediately, at least the reader understands the reasoning, and will then independently decide themselves, to make their own decision.